Conceptualising business model innovation: evidence from the managers’ advice network

In recent years, there has been a growing consensus in management and organisation studies regarding the crucial role played by business model innovation supporting firms’ competitiveness. However, intra-organisational processes that aim to develop antecedents for its conceptualisation remain underexplored. Organisational mechanisms learning between managers lead establishment of advice networks, which facilitate acquisition diffusion knowledge innovation. Using social network analysis, this study investigates elements associated with networking intended innovate models. We analyse multiunit cooperative firm as case study. Within firm, novel activated collaborative system exchange managers. found is supported active who spread within go beyond boundaries their organisational role. propose several managerial recommendations, including can sub-groups constituting specific unique structures, represent real generators